Let’s begin this blogpost with basics…
What is Storytelling?
Storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific audience.
What is the importance of Digital Storytelling in business?
- Interactive
Storytelling is not like reading a chapter. It is a multisensory experience. It is about with different gestures, expressions, pauses and fluency involving audience when they are watching your business video.
- Language
Stories are told in a language that people understand. As per audience’s language preference, video can be dubbed in different languages without making a huge cost.
- Power to Survive
The content presented in the form of story is remembered by people for a longer period of time. Don’t you believe?
Do you remember the stories told to you in your childhood? You may not remember the whole story but you would remember the heart of the story. That’s what happen when watch Digital Storytelling.
So till here, it establishes the fact that storytelling cannot have any substitute. So, let’s move forward to one of the trending techniques of storytelling i.e. Documentary Storytelling.
Documentary Storytelling
If I have to explain in the simplest words about Documentary Storytelling, I would say, ‘It’s about bringing your hidden world in the sight of your target market in the form of video.’
In the world of business, documentary storytelling is also referred as corporate documentaries or promotional documentaries. You may think how documentary is relevant in business or what is the need of documentary while developing business strategy? Then, let’s move forward and discuss its power in business.
- Scenes behind the Stage
Your customers see, consume, experience the final product but they don’t know how it is developed. They are curious to know the story of the service or product they use. Documentary video is not just a recording, your brand ‘s personality is captured by video production house or business video production company in it.
- Credible Information
As your brand’s information is not given by any third person; being a company, you yourself are educating your target audience with the medium of corporate documentary by partnering with one of the best media production companies in Dubai, people have strong reason to trust the content.
- Objective Oriented
You can select what part of your world you want to present in front of your target audience such as, how company operates, work culture, production unit, team, traditional values, overview of company, history of your brand and anything you want to portray; the scope is huge.
- Helpful to Develop Familiarity
Documentary business video developed by promotional video production company helps your company develop the sense of familiarity with your brand in audience; because somewhere your target audience knows your brand inside out. It helps you increases the level of trust and conversion rates too.
Documentary business video is what trending in the business world at present and no business strategy would like to exclude it as this video helps brand to connect with customers emotionally. There are plenty of production companies in Dubai, media city, but you need to choose a company who has expertise and experience in working with brands as yours.
Studio 52 is Dubai’s one of the most renowned audio video production houses. We have versatile experience of more than 4 decades. We have worked for more than 2000 reputed clients and delivered the results which exceeded our promises. Our video production services include corporate video, safety training video, timelapse video, construction video, sound bite video, 2D/3D animation video and TV commercial. We think Studio52 can be an indispensable part of your success story, if you think documentary business video can help you touch new heights of success, connect with us at www.studio52.tv/contact
