The premier event for the Middle East travel industry, the Arabian Travel Market 2024, is set to begin on May 6th and will run until May 9th. This significant gathering will be held at the Dubai World Trade Centre, where more than 40,000 travel professionals, government ministers, and international press are expected to come together to network and explore over 2,000 showcases.
Among the attendees, about 30,000 will be visitors in search of top-notch accommodation. Given this high demand, it’s a critical time for hotels throughout Dubai. The surge in reservation inquiries can overwhelm any establishment, emphasizing the importance of an effective telephone on-hold message.
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Why Your Hotel’s On-Hold Message Matters During the Arabian Travel Market 2025
The Arabian Travel Market (ATM) 2025 is one of the most significant global events in the travel and hospitality industry, attracting thousands of industry professionals, tourists, and business partners. For hotels, this is a prime opportunity to engage potential guests, increase bookings, and enhance brand reputation.
An often-overlooked but powerful marketing tool is your telephone on-hold message. A well-crafted, professional on-hold message can inform callers about special offers, events, and exclusive services, ensuring they stay engaged while waiting.
Partnering with Studio52, a leader in audio production and IVR recording services, can help you create an impactful and persuasive on-hold message that converts callers into guests.
The Impact of a Strong On-Hold Message for Hotels
1. Engage and Retain Callers
Studies show that 60% of callers hang up if left on hold in silence. A professional on-hold message keeps callers engaged, reduces drop-off rates, and enhances the overall customer experience.
2. Promote Exclusive ATM 2025 Offers
With an influx of tourists and business travelers during ATM 2025, hotels must highlight their exclusive deals, early-bird discounts, and loyalty programs through their on-hold messages. This ensures that potential guests are aware of what sets your hotel apart.
3. Communicate Essential Information
ATM 2025 will bring a surge of travelers to Dubai, and many will call to inquire about room availability, event partnerships, business services, and amenities. Your on-hold message can provide quick answers to common queries, streamlining the booking process.
4. Reinforce Brand Identity
Your telephone on-hold message is an extension of your brand. A polished, professional voice-over that reflects your hotel’s luxury, hospitality, and commitment to guest satisfaction enhances brand perception and builds trust.
5. Upsell Premium Services
While callers wait, use this time to inform them about VIP suites, spa services, airport transfers, and dining experiences, encouraging them to upgrade their booking.
Key Elements of an Effective Hotel On-Hold Message for ATM 2025
1. Warm & Professional Greeting
Start with a friendly and welcoming tone, making callers feel valued.
Example: “Thank you for calling [Hotel Name], Your perfect stay during the Arabian Travel Market 2025. Please hold as we connect you to our reservations team.”
2. Highlight Special ATM 2025 Offers
Mention exclusive room discounts, event partnerships, and early-bird promotions available during the event.
Example: “Take advantage of our exclusive ATM 2025 offers—book now and enjoy up to 20% off your stay with complimentary breakfast.”
3. Inform About Services & Amenities
Ensure callers know about business facilities, conference rooms, dining options, and wellness services.
Example: “Hosting a meeting during ATM 2025? Our state-of-the-art conference rooms and business services are designed to meet your needs.”
4. Multi-Language Voice-Over for International Guests
Since ATM 2025 attracts global visitors, offering multilingual on-hold messages ensures a seamless experience for international callers.
5. Encourage Direct Bookings
Hotels benefit more from direct bookings than from third-party platforms. Your on-hold message can include a call-to-action directing guests to book via your official website.
Example: “For the best rates and exclusive perks, book directly on our website.”
A Good Time to Test Your System
Consider if your system has undergone a recent stress test. While it may perform adequately under typical conditions, an overload during this peak period could lead to significant disruptions. Guests eager to secure a room will not hesitate to contact competing hotels if they encounter delays. Conducting a stress test now can help you ensure that your communications infrastructure holds up under pressure.
Double Check the Content of Your Message
It’s crucial to ensure that your on-hold message contains no outdated information. Misinformation can confuse and deter customers, particularly during the ATM rush. Remove any offers that are no longer valid and seasonal messages that are no longer applicable.
Customize Your Message for the Event
After updating your message, tailor it specifically for the Arabian Travel Market. Mentioning your hotel’s proximity to the venue and your preparedness for the event can make a significant positive impression. Consider highlighting any special promotions or exclusive deals for ATM attendees. This demonstrates attentiveness and readiness, which are highly valued by visitors.
Think About Extra Languages
Given that the ATM attracts visitors from approximately 140 countries across various continents, incorporating multiple languages into your on-hold message can be a significant advantage. Providing greetings in several languages not only caters to international visitors but also enhances their overall experience, making them feel more welcome and valued.
How Studio52 Can Enhance Your Hotel’s On-Hold Messaging
Studio52 specializes in high-quality IVR recordings and professional voice-over services, helping hotels optimize their customer communication strategies. Here’s how we can support your ATM 2025 preparations:
- Custom Voice-Over Production – Engaging, clear, and brand-aligned voice recordings.
- Multilingual Options – Arabic, English, and other major languages.
- High-Quality Audio – Professionally mixed and optimized for phone systems.
- Fast Turnaround – Ready before ATM 2025 to ensure seamless implementation.
Final Thoughts
As Dubai prepares to host the Arabian Travel Market 2025, hotels must ensure every touchpoint, including telephone on-hold messages, is optimized for engagement and conversions. A personalized, professionally recorded message enhances the guest experience, promotes special offers, and reinforces brand credibility.
By partnering with Studio52, your hotel can create compelling, culturally relevant, and high-quality on-hold messages that captivate callers and drive bookings.
Ready to enhance your hotel’s telephone on-hold message for ATM 2025? Contact Studio52 today!
