We live in an era of limitless possibilities. The digital era has helped us redefine our limits, especially our communication practices. Abstract concepts and processes can be immediately brought to life with the help of vivid 3D animation videos. From drilling, completion, to production tools 3D animated videos can effectively demonstrate various processes and services prevalent in the oil and gas industry of Saudi Arabia.
According to various studies, the human brain can process visuals 60,000 times faster than texts. Consequently, this results in the high retention rate of videos and images that we see every day. As a result, businesses that use visuals in their promotion achieve higher retention of their audience. Therefore, creating a rise in their popularity and sales.
Over the past few years, 3D animation has become one of the leading marketing and advertising tools that no other method can match. It allows an immense amount of freedom and imagination. Its benefits don’t just lie in its capacity to attract viewers to a product or service. 3D animated videos can clearly and creatively help you present complex ideas visually.
What is Animation?
3D animation is when computer-generated objects appear to move through three-dimensional space. In 3D animation, objects can be moved and rotated following the same principles as in real life. Computer animation makes use of 3D computer graphics to create a two-dimensional moving picture that depicts three dimensions. 3D animation is employed in industries as diverse as gaming and medicine, and they are commonly used for presentations and marketing across all industries. To understand 3D animation, let’s take a closer look at what it is, where it is used, and what are its benefits.
How Does 3D Animation Work?
Objects are created with 3D models and then manipulated with the help of 3D software. These manipulations allow for picture sequences to be exported that make it appear as if the movement is happening in a 3D digital environment.
What’s the Difference Between 2D and 3D Animation?
Let’s take the example of movies made by Disney in the 1980s like Snow White and the Seven Dwarves or The Little Mermaid. These were clearly 2D animation. While Frozen, another one of Disney’s movies released in 2013 is an example of 3D animation.
These movies made by Disney are perfect to visually understand the difference between 2D and 3D animations. But, let’s break down this difference a little further. In 2D animation, all of the images and actions are flat, occurring over an x and y axes, which means there is no back. 3D animation adds in the appearance of depth and other 3D features so that actions and objects can move along the third z-axis as well. This means the objects on the screen have a top, bottom, front, and backside.
3D Animation: Is It Just For The Movies?
Although a lot of the history of animation is most apparent to the general public in how it has been utilized in the entertainment industry, the reality is that 3D animation is used across a wide variety of industries, now more than ever before.
In the beginning, as much as 3D animation was developed for the arts, it was also being used for research and science. But today it doesn’t stop there. Gaming, education, advertising, marketing, medicine, architecture and design, prototyping, simulations, or oil & gas – the applications of 3D animation are widespread.
Benefits of 3D Animations in the Oil & Gas Industry
Around 17 percent of the world’s proven petroleum reserves are in the hands of Saudi Arabia. The oil and gas sector accounts for about 50 percent of gross domestic product, and about 70 percent of export earnings. That shows how important the oil and gas industry is in Saudi Arabia, and if you want your business to succeed in this tough market you need to stand apart using innovative techniques such as 3D animation videos to grab the attention of your customers and investors.
For complex, technical topics, it’s vital to craft your message as clear as possible. Forward-thinking technology companies working on either stream of the oil and gas industry capitalize on the power of animation – both 2D and 3D – to optimize R&D, fuel marketing and communication strategies, empower their health and safety training programs and invigorate stockholders presentations to increase buy-in.
Let’s look at some of the possible ways to utilize 3D animation in the oil & gas industry.
- Training and Education
Simulations and 3D animation help staff in cost-effective training before entering the real workplace. You can use 3D animated videos to train your staff better. Creating a visual representation of possible oil & gas worksites can be hugely beneficial for companies. With the help of 3D animated videos, you can conduct inductions and training opportunities for your employees without the need to leave the premises.
- Safety Induction Videos
3D animation videos can be used to simulate dangerous scenarios in the oil and gas industry. For example, the fire on an offshore oil rig can be shown, along with the procedures for extinguishing the fire, and the best methods for preventing injury to staff and firefighters.
- Investor Relations and Community Relations
A 3D animation is a great tool for investor relations and community relations presentations. It has the power to point out the future timeline of the project. It also can show details that can’t be shown in regular video footage, like subsea oil production, and the way the location will look in the future. 3D animation is a very effective communication tool for all investor relations and community relations efforts. Your company will communicate its message to the local community, gaining trust. This tool is also effective in obtaining a permitting license or showcasing the oil and gas project to your next potential client or investor.
- Oil and Gas Exploration
Being able to convert technical data and geological information to a 3D model and show it on a screen in a virtual environment gives the oil and gas geologist and engineering staff the opportunity to see oil and gas reserves thousands of meters underground or underwater in a realistic depiction. This gives geologists and engineers a better view of the oil reserve so they can better plan for their next exploration drilling program.
- Design and Planning
Being able to see the design in 3D gives engineers the ability to modify and improve their design before sending it for the final manufacturing process. This can save huge amounts of money and time. When a new product is about to be launched in the market, a greater part of the cost goes into creating a suitable prototype. By using 3D product modeling animation, prototyping can be done in a virtual environment, checking for accurate kinematics, geometry, and whether the product meets the required specifications and industry guidelines or not. 3D product animation can also help to identify and remove repetitive and time-consuming stages of the design process, therefore, simplifying production.
- Identify Glitches and Problems
Another major advantage of 3D mechanical animation is the amount of freedom it offers to the creators and viewers to identify and finally nullify technical glitches, drawing & engineering failures, and design flaws which could prove costly in the future. Since a comprehensive 360-degree view is offered as standard, it becomes much easier to study the technical features, the mechanisms, and the overall functional operation of the product, and then pass judgment on its workings.
- Promotion and Sales Videos
3D animation is a great communication tool that explains projects and products in a short and effective manner, pitching new technology and advanced techniques to new potential clients. 3D animation can be used for trade shows, websites, and online marketing campaigns.
3D industrial animation videos are a great business asset with multiple advantages and can be used for various purposes. More affordable than traditional live-action videos and more convincing than 2D models, you can get custom 3D animation videos created for your business with the help of seasoned animation video production partners.
So, what are you waiting for? Enjoy high-quality 3D animation videos for your oil and gas company with Studio52. Just browse through our gallery to learn more about our processes or if you have already made up your mind, contact us right now for further discussions.