From education to entertainment, corporate videos provide a wide variety of purposes. Customer today loves to be informed, they want to know what they are buying, who they are buying from, what the company they are buying from is like and so on. A corporate video for your business will help enlighten your customer, investors, and interested parties about everything that you do in brief.
That being said, nowadays customers want to see witty, engaging videos that grasp their attention, which means you need to create creative corporate videos. The digital age has ushered in a new era of corporate video production so putting up any lousy video in the name of corporate video won’t do.
We all know that video marketing is an essential tool and all businesses and marketers should be using it as a primary component in their marketing mix. But, when it comes to choosing what style of video to use, many businesses get overwhelmed with the different types of corporate video available today.
Having worked on hundreds of corporate videos and being one of the leading corporate video production houses in Dubai, we have created a list of corporate videos that every business should be creating. Read on to find out which one you can use to engage your audience.
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Company Profile
One of the most powerful attributes of corporate videos is their ability to help brands create a meaningful connection with customers. Company profile videos are one of the most effective ways for you to create that connection. Such videos act as a sales brochure for your business showcasing to prospective customers the people behind the company, your products and services, and the company philosophy. They help give a human touch to your business.
A company profile video is typically anywhere from 3 to 5 minutes long and tends to include company founders, top-level executives, and other in-house talent talking about the company’s story. What really makes it stand apart is its focus throughout the video on the “why” behind the company.
These videos are usually the best in quality and deliberate thought is given to the images, pace, editing, and music to be included. Every element of the company profile video plays a role in painting a picture of your brand in the minds of the viewer.
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Corporate Event
When you have spent months planning each moment of your annual corporate event and invested a huge amount of money to make sure it’s successful, it would be a waste not to capture it and turn it into years of marketing gold.
Corporate event videos present valuable information to consumers about key issues such as industry trends, current challenges, solutions, and future visions of your company or industry. They can also be informational videos that can be presented at the conference itself.
In an era where knowledge transfer is quintessential for the survival of a business, one cannot miss out on the importance of filming conferences, events, and trade shows. And if you are the host, you would not want to miss the opportunity to showcase how big a success it was.
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Customer Testimonials
Testimonials go a long way in augmenting the trust and reliability of the brand. And when they are in the shape of videos, your credibility as a brand skies up remarkably. They are a great way to convince potential customers that your product delivers.
Whatever great feedback you have from your clients and customers, raving about your products and services, you can film it. You can do a simple video where your clients answer questions about how your product or service helped them.
Customer testimonials are an established marketing and sales tool, proven to help customers overcome objections and fears they have about your offering, pushing them towards the sale. Whatever the industry, any company worth their salt will have a handful of written testimonials spread across their website and other marketing material.
Testimonials from real people work because they come across as an unbiased and truthful account of your business.
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Promotional Video
Promotional corporate videos are usually meant to create awareness about the brand. Although they are a commercial they aren’t restricted by the time constraints of a TV spot. Promotional videos can be a little longer and more indulgent for the online space and can be more in-depth in terms of content as well. They can be shared with the press and media, at promotional events, or as part of any other promotional package.
Promotional videos are great for establishing the unique qualities of your brand. With proper thoughts and vision, your promo video can be simple as well as effective.
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) videos are an excellent way to spread the word about your good deed and garner some goodwill out of these efforts. These videos are vital in communicating how you manage your business process to make a positive impact on society. This is an attractive aspect to many clients as it communicates a vision that’s bigger than just the business itself.
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Corporate Training Video
Large Multinational Corporations spend millions every year to train their employees. Even in smaller companies, training resources are an integral part to ensure the smooth and successful running of the business. Many companies spend days— weeks even —rehashing the same information to train each new team member. A well-conceived, well-produced corporate training video could eliminate all of these costs and headaches in just one go.
With well-produced corporate training videos, a company can leverage its resources and get employees trained efficiently and consistently in a succinct, engaging way. Thus, saving you plenty of time, money, and energy.
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Explainer Video
An explainer video is an informative video that is used to highlight a company’s product or service in a colorful, fun, and engaging way. It’s a powerful way to engage & inform your audience. These videos are usually short and ideal for introducing your target audience to your offering and showing them how working with you will make their lives easier.
Explainer videos come in many forms, from traditional animation to 3D, to live-action, and more. They are often around one to two minutes in length and can be of any genre from comedy to drama depending upon the theme. All this means there’s a wide variety of design options and emotional tactics to communicate your message.
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Recruitment Video
87% of millennials prefer working for video-savvy companies. This means recruiting millennials gets easier with videos. Such videos usually document your company’s culture which will give the applicants an insight into how your company operates and interacts. Recruitment videos can also give the impression that your company is being run successfully, hence the need for more recruits.
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Product Demo Video
A product demo video is extremely effective for products that may be more complicated to explain. You can take the viewers step by step through the process of your product or service with this type of video. It’s so much better than writing chunks of text trying to explain the process in detail and also the best when it comes to generating leads.
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Industrial Video
These videos are meant for important stakeholders within the industry rather than customers themselves. As such, they are slightly more technical in nature and provide more professional insight into your firm’s capabilities and competencies. Resorting to professional corporate video production services for filming such videos can significantly improve the grandeur of such business.
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Expert Talks Video
If you want to educate your audience and also establish your company’s authority in your niche, an “Expert Talks/Interviews” video would be an excellent option to do so. These videos feature experts and thought leaders who work at your company, or other influencers and experts in your industry in a conversational style with someone from your company. The more viewpoints in the video, the more interesting it is going to be!
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Social Media Stories
Social media videos are short, often emotive videos that encourage your audience to share them. These videos are usually not focused on products or services but on the brand itself. Creating engaging and unique content is certainly the best way to gain a following on your page. Behind-the-scenes videos, quick updates on the company, timely information about your product, launches, etc are perfect for posting on your social media page.
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Internal Communication Video
Regular internal communications to your entire team help build a sense of purpose in their roles, keep employees on-brand message, and most importantly give them a feeling of ownership in the company’s story. Using video for your internal communications is going to be much more effective than simple written text as, again, it’s that much more engaging.
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Live Video
Live video is a fairly new phenomenon for marketing purposes. It is proving to be a very powerful tool for companies to scale the reach of their events and communicate in a more interactive and engaging fashion. Live videos drive more engagement, views, and traffic. According to studies, 80% of people would rather watch live videos from a brand than read a blog so why not dominate the competition with live videos.
There are many ways you can use a live video to help your brand grow faster. For example, you can use them to hold internal team meetings, employee training, stream executive messages, town hall meetings, Q&A sessions, exclusive events, product reveals, webinars, and product training.
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FAQ Video
When you can answer some of the queries, in short, texts are an excellent option. But, what do you do when you have a number of steps that you need to write in order to answer a query? For such FAQs, a video is a much more enticing proposition. It can feature an employee answering the questions to the camera or use animation to answer the queries. This makes it easier for the visitors to find the information they need.
Also Read: Practical Techniques for Your Event Promotion in 2023
In Conclusion…
It is clear that whatever business you are in, a corporate video is a must-have in your marketing arsenal. Depending on your purpose, target audience, budget, audio-visual elements, and the nature of storytelling there are plenty of options to choose from.
If you are ready to leverage your resources to create one or all of these types of corporate videos, partnering with Studio52 could prove beneficial for the growth of your company. We are experts when it comes to corporate video production and our talented team and state-of-the-art facilities are what make us leaders in the industry. Feel free to browse through our portfolio for more information or contact us for a free consultation today.
