Creating a professional walkthrough video for customer support can be a great way to help customers find answers to their questions quickly and easily.
This blog post will provide a detailed outline of the steps needed to create a professional walkthrough video that can be used for customer support.
Table of Content
Gather the necessary equipment
Creating a walkthrough video for customer support requires proper preparation. Gather the necessary equipment – cameras, microphones, lighting, etc. – to ensure you have the best quality video.
Cameras are essential for creating a professional video, so make sure you have one that’s high resolution and gives you the ability to adjust settings like white balance and shutter speed. Depending on the video you’re making, you may need multiple cameras.
For audio, consider using a microphone that captures your voice clearly and accurately. An external microphone should help you capture sound without interference. If you’re using multiple people in the video, consider using a multi-channel audio mixer.
Lighting is also key for creating professional videos. Make sure you have sufficient lighting so viewers can clearly see the people and objects in the video. Consider investing in a lighting kit that includes different types of lights for outdoor and indoor scenes.
Finally, you may need to use a tripod or stabilizer for steady shots. Make sure all the equipment you need is ready and that you have enough batteries and other necessary items.
Decide on the type of video
The type of walkthrough video you create is important for achieving the goal. When creating a video for customer support, an explainer video is often the best option. It explains a concept, process, or product in a straightforward and engaging way.
Explainer videos can be used to demonstrate the features of a product or service, help customers understand how to use the product, or explain a complicated process.
You can also use tutorial videos for customer support.These videos show step-by-step instructions for using a product or service, and can be used to help customers understand a complex process in an easy-to-follow way.
Demonstration videos are also useful for customer support. These videos showcase the features and benefits of a product or service in an engaging way. They can be used to show customers how a product works or why they should use a particular service.
By deciding on the type of video you want to use for customer support, you can ensure that your customers have the information they need to understand your product or service.
Research the topic
When creating a professional walkthrough video, consider the audience. What do customers need to know in order to complete the task or process? Think carefully about the information customers need to understand the process and determine the best way to present the information.
Also, you’ll need to decide on a format for the video. Visual aids such as screenshots, diagrams, and video or audio recordings can help customers better understand the process.
Additionally, consider the length of the video. Too long and customers may lose interest, too short and they may not get all the information they need.
Then create a script or storyboard that outlines the key elements of the video. This script should help ensure you cover all the necessary information and provide a structure for your video. Keep the tone of the video professional and personable.
Consider using a friendly narrator’s voice to guide customers through the process and provide helpful tips along the way.
Outline the video
Once the scope and format are determined, outline the content of the video. Make an outline of the topics you plan to cover, as well as the order in which you will cover them. It will also help you decide how long the video should be. If the video is too long, it will be difficult for customers to follow along.
When outlining the content, consider adding visuals. Visuals can help customers understand the information more clearly. Also, make sure the visuals are relevant and high-quality.
Use stock images, screenshots, or custom graphics to support the information you are presenting. As you write the script, keep the customer’s perspective in mind. Consider the questions they may have and use the video to answer them.
Record the video
Here are a few tips for recording a professional walkthrough video for customer support:
- Choose the right software: To ensure that the video is of high quality, it’s important to select the right software for recording. Look for software that offers features such as background removal and noise reduction.
- Use a tripod: When recording a video, it’s important to use a tripod to ensure that the camera is stable and that the video is not shaky.
- Choose a good location: For best results, select a location with good lighting and minimal background noise. This will make it easier to understand the video and make it look more professional.
- Ensure good audio: Poor audio quality can make it difficult to understand the video. Make sure to use a high-quality microphone to ensure that the audio is clear.
- Keep it short: Long videos can be difficult to watch, so it’s important to keep the video short and to the point.
Edit the video
To ensure that your walkthrough video is of high quality, it is important to edit and trim out any unnecessary parts. This helps to keep the video concise and informative, while also making it more visually appealing.
Begin by determining the core message that you want to communicate in the video. Once this has been established, you can then begin to trim out any parts that don’t contribute to this message. This could include long pauses, unnecessary dialogue and unnecessary graphics.
When editing the video, it is also important to keep the flow of the video in mind. Take out any parts that are not essential to the message or the flow of the video.
Doing this will help to make the video more engaging and easier to understand.
Publish and promote the video
Once you have created your video, you can upload it to the appropriate social media platforms. For example, if you are creating a video tutorial for a product, you may want to upload the video to YouTube and other video sites.
You can also share the video across your social media accounts such as Facebook, Twitter, and Instagram. Additionally, you can use social media advertising to promote your video and reach an even wider audience.
When you upload the video, make sure to include a link to your website or the product page. This will help customers easily find more information, as well as improve your search engine rankings.
Conclusion
Creating a professional walkthrough video for customer support can be a great way to help customers quickly find the answers they need. Studio52 can help you create a professional walkthrough video that will be sure to impress your customers. To learn more about our walkthrough video services, please visit our website.
