Video content is important for most marketing strategies, 87% of marketers use it (Hubspot 2018). That’s not surprising considering that 54% of internet users want to see more video content. There is a lot of competition. However, the high demand makes the format very effective for marketing, all you need is the right strategy. In this article, we will cover the basics for a successful video marketing strategy.
Define a clear set of goals
Before even thinking about the script, you need to have specific goals. That will define the kind of video you’ll want to produce. Each kind of video has different trends that help you achieve better results. While originality it’s extremely important, following the current trends will make your campaigns more effective. Here are some examples.
Demo videos
If you’re demonstrating a new product or service, you want to have a clean set up and a quality voice over. Think about adding captions too.
Brand videos
Video marketing is an excellent tool for brand awareness. You want to present an eye-catching logo animation and display your company culture. If you offer B2B services, consider including your executives.
Event videos
You can further leverage the promotional value of an event with a video. Besides displaying the content of the event, focus on the social component. Takes of the attendees enjoying the event will help viewers relate.
Educational Video
Educational videos are an excellent content marketing tool. Much like demo videos, the voice overs plays an important role. In this case, you want to focus on organizing the information. Divide the content of your lesson in sections.
Stay on brand
Branding is a cornerstone for your video marketing strategy. Brand association is one of the biggest benefits of this strategy. It should be subtle, but it should always be there. Use your brand colors, try to include your executives, anything you can think of to transmit your company culture.
Optimize for your channel
Nowadays, there are many options to distribute your video content. YouTube videos have a different ideal format than TV commercials. If you want your video to perform as best as possible, you need to customize production to the channel. Once you decide where to distribute your content, research dimensions, file formats, and recommended duration.
Keep an eye on the metrics
Modern distribution channels allow advance analytics reporting. This allows knowing exactly how your video performs, sure. But, it also allows you to update your targeting, all that information creates an opportunity to improve the ROI of your video. Take it!
Think about the consumers’ journey
Another important part of your video marketing strategy is laying out a journey for your viewers. As an inbound marketing method, videos play a role in the consumers’ journey from user to lead, to consumer, and if everything goes well, to promoter. Think about which part of the journey is your video addressing, and hint to the next step.
Following these simple tips will improve the effectiveness of your video marketing strategy. After that, all you need is the video. If you want to make sure to produce the right one, leave it to us. Schedule your free consultation today, call now +971-4-454-1054.
