The video content format is an effective way to drive brand awareness and increase brand recognition. This content format can also enhance customer interaction in a personal way. Today’s consumers do not prefer promotional videos or pushy commercials.
Retailers, however, need to find fun, unique, and personal ways to include video content as a core part of their marketing strategy.
If, as a retail business owner, you are looking to use YouTube as a way to spread the word about your retail business, you’ll need to focus on a content strategy versus an advertising strategy.
Why is Video Marketing on YouTube essential for your retail business
YouTube is a powerhouse engagement platform for views, and around four billion videos get seen every day. With Google still ruling the roost as the go-to search engine, a growing number of people are using YouTube to access valuable information. It is the second most visited website in the world.
The bottom line for a Retail Business is that if you want subscribers and new customers, your business needs to be present on YouTube. Google now recognizes the importance of video content, and recently Google has increased its placement of videos in search results.
Another massive benefit of using YouTube to market your retail business is that it can go viral. YouTube and other social media sites allow you to embed videos and share them with your followers quickly, and it means that your YouTube videos can get shared indefinitely.
Now that you know the benefits of having your videos uploaded to YouTube, you’re probably wondering what kind of videos will get you the most results.
Interesting ways for retailers to use YouTube
Retail businesses use YouTube to market their brand and win new leads, sales, and conversions.
1. How-to and Tutorial Videos
We can use video content to create tutorials and how-to videos.
Consumers are constantly searching the web with questions, and your videos can provide the desired answers. Sales can effectively increase by creating video content for a targeted demographic.
Consumers generally buy from brands that provide quality content and are more willing to make a purchase.
- A new product introduction
- How their products solve a problem
- Demonstrating the varied ways your product can be used (like a shirt for a party or the workplace)
There are infinite options. The trick lies in how you create content that is rich in quality and informs viewers.
2. Shopping becomes easy with YouTube.
Use your video description or in-video links to offer simple ways for your audience to purchase. Along with a video description, use a call to action to invite users to make a purchase. Links like “Buy Now” or “Shop the Look” is an easy way to persuade visitors to visit your store. They can be coupled with a compelling video with a well-crafted call-to-action– that rocks!
In-video links can hyperlink to external websites, and that also includes your website online store. In-video links should not be intrusive and focus on making the hyperlink fit the natural flow of content, and it encourages impulse buying behaviour.
3. Employ Influencer Marketing
Influencers are bolstering sales and conversion numbers and are a vital player in the strategic content marketing mix. Increasingly, companies are taking their help and allocating extra budgets for influencer marketing.
One study suggests that 17% of companies spend over half of their marketing budget on influencers.
Nowadays, vloggers have increased their views and subscriptions.
We now have dozens of YouTube stars that have millions of subscribers. When businesses invest in influencer marketing, you can introduce your brand to tens of thousands of new consumers, and Influencers can convince their followers.
Not only can you enhance your YouTube followers, but they can up your Instagram followers.92% of consumers trust peer recommendations over advertising in any form. That means influencers are not only peers but trusted sources of vital information.
All size retailers invest in influencer marketing. L’Oreal, Microsoft, and other big brand names have invested in influencer marketing to push their products and services to the masses.
If you want to create winning YouTube videos for your Retail Business,
please visit https://studio52.tv/video/promo-video.