By now it’s evident to all of us that digital marketing is an integral part of modern business, we must accept that content is key. Corporate or commercial photography is a means by which companies communicate their character, individuality, and professionalism to customers.
An elegant, aesthetically pleasing, and content-driven website will generate a much higher return on investment than a simplistic homemade one. Having exceptional photography next to all of your product descriptions, landing pages, event promotions, etc will greatly enhance your site traffic.
High-quality professional photography is crucial to building a successful business brand right from the beginning. With the growth of digital advertising, there’s a huge demand for commercial photographers today.
Great visuals or professional photographs not only help your audience retain information – they ensure they’re more likely to recall your brand. Some businesses consider stock photos as one alternative when they feel a photoshoot with a professional photographer might be out of reach. Even though stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Wonder why? The simplest reason is that they are not photos of your business. When people visit your website, they want to know You! The faces behind your company, the real people who work on your product or service, and the product or service you are offering. And the best way to do that is to show them actual photos of your business, your team members, and your products.
When it comes to successfully marketing and promoting your business, professional photos are a must no matter what industry you belong to. Wondering how to get started with photography for your business? Let’s help you with everything you need to know to get started!
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What Is Commercial Photography?
If you’re wondering what commercial photography is exactly, you’re not alone. It can cover quite a wide range of photographs. But, any photography that is used to sell or promote a product or service or otherwise support a business or organization in making more money can be termed as commercial photography.
This type of photography includes product photography, lifestyle photography, and even fashion photography. However, depending on the client and the product or service being sold, it can also include other types of photography like architectural photography, food photography, and events.
As much of the selling and promotion of products happens online these days, commercial photographs can be used in multiple ways. For example, some companies want professional photographs for sharing on their social media accounts, while some on the websites, in marketing material, in print or digital ads, or anywhere else you wish to communicate visually with your customer base.
What’s the Main Purpose of Commercial Photography?
Commercial photography includes a wide range of photography niches that are created for commercial purposes to help achieve either or both the things:
- It helps sell a product
The main purpose of commercial photography is to sell a product. When businesses put something up for sale, they want to showcase its best features while also giving potential buyers a good idea of what they’re getting.
- It helps promote a business or person
Products are not the only thing that needs to be promoted in order to boost your business. They can also promote a business or a person with a simple goal to grow your brand or business.
What are the Different Types of Commercial Photography?
After determining the two main reasons why commercial photographs are taken, it’s time to focus on the different types of them.
360-degree photography is yet another step in photography’s evolution, all thanks to the dramatic progress in both software and hardware. This type of photography allows photographers to create a 360-degree view of a product, giving viewers a unique experience that is both visually compelling and addictively engaging.
Now, whether you are a property seller who wants to sell houses 60% faster or an e-commerce seller who wants to increase the business by over 15%, 360 virtual tour photography can help you boost your business and foster your brand image.
Corporate photography is confined to photography used for promoting a company’s brand, products, and services. It aims to deliver strong, but simple images for the client’s use in all manner of media and printed materials. It allows companies to tell a story about their offering through photos by capturing the images of the owners, their products, their teams, or their services.
These photos work very well as materials for marketing collaterals like the company’s website, brochures, other promotional efforts.
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Aerial Photography is the art of taking pictures of Earth from height, revealing the entirety of an area. Earlier, photographers used kites, pigeons, and even rockets to carry their cameras into the sky. Since then, aerial photography has come a long way. The first aerial photograph was taken in 1858 by French photographer and balloonist Gasper Felix Tournachon, known as “Nadar.” Photographers would use cameras tethered to a hot-air balloon to capture aerial images.
Today, drone technology has given us a whole new perspective on the field. Photographers today have more control than ever when shooting an aerial photograph. With the help of drone apps and smartphones as second monitors, they can line up the perfect shot.
Event photography is an important aspect of commercial projects, generating fresh content for websites and print. From product launches to company celebrations, photographs capturing a snapshot of your business are immensely important.
When it comes to taking pictures at an event, it is a very responsible job. An event photographer knows how to work in low-light environments and how to use an external flash since many events take place indoors with a very limited amount of ambient light. So, you don’t have to worry at all about capturing those important moments.
A commercial photographer will help people to present themselves better and will have the expertise to capture images to promote your business in a positive light.
Industrial photography constitutes anything pertaining to a company’s products, facilities, infrastructure, ambiance, or employees, especially those toiling in the manufacturing section of the company. Industrial Photography covers a broad range of sectors. The common thread is that it usually involves companies who produce products requiring large-scale machinery and/or facilities.
Industrial photography is common in various industries, including construction, mining, manufacturing, oil & gas, energy, and transportation. Every company needs photographs of its operations, and as technology and automation continue to develop, the need for these images will only increase.
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What Should Be Your Next Step?
Now that you know the different types of commercial photography, your next step is to analyze your business and figure out your photography needs. Commercial photographers are often creative geniuses. Your photographer will be able to bring your idea to life once you have discussed it with him/her.
Every visual decision you make for your business should be aligned with your brand. Including professional photography in your blog posts and social media posts makes them much more shareable. Consistently good photographs will help your online brand grow and reach more prospective customers naturally.
Your search for the Right Partner Ends Here!
With over four decades of experience producing industrial content, the expert team at Studio 52 knows how to optimize your digital catalog with precision and creativity. We have the knowledge and tools to provide you with sharp, captivating visuals. Your vision is at the forefront of every aspect of the project to ensure you have the right images that capture the fruits of your labor.
Please feel free to reach out to us or browse through our portfolio for more information.