The Role of 3D Video Walkthrough in Real Estate Business

In real-estate business, if you have it, you ought to show it. Listing videos are the most popular types of videos for real estate agents. Real estate listings with videos have shown to receive 403% more inquiries than those without any videos. When it comes to the buying, selling, or renting of a property, there’s no doubt that video marketing is one of the most powerful tools we have at our disposal.

Having said that, there are so many types of videos you can create to make your audience more aware of your real estate properties and generate new leads. In today’s post, we will help you better understand how a 3D walkthrough works and how you can use it to make your real estate buying or selling experience easier. Let’s begin.

What is a 3D video walkthrough?

A 3D walkthrough is a virtual rendering of the home that allows potential buyers to see what it would look like from different angles. A 3D walkthrough differs from a virtual tour. A virtual tour is a video while a 3D walkthrough is a digital representation of the actual property. A walkthrough video gives a more immersive experience to the viewer so they can get a real sense of what it would be like if they were standing inside the property.

Also Read- What is the difference between a video walkthrough and an enhanced video walkthrough?

 

2. Why Should You Include a Video Walkthrough in Your Listing?

When you list your home, you want to reach the largest pool of potential buyers to find the right buyer. Including a virtual tour in your listing allows you to reach more buyers. As more buyers, especially millennials, sort through listings from the comfort of their couch, providing a walkthrough is the smart move.

Video walkthroughs can be even more crucial in areas with a lot of out-of-state buyers, like popular vacation spots and homestays. Travel is expensive, and people want to have a better idea of what they’re going to be looking at before they get on the plane.

Here’s a numeric insight into the real estate market of tomorrow so you are better prepared today:

• Nearly 80 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. (Matterport)
• 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering more immersive listings. (National Association of Realtors)
• 99% of sellers say a 3D tour would give their listing a competitive edge. (Matterport)
• 39% of homebuyers used sites with embedded video during their home searches. (Profile of Home Buyers and Sellers)
• 46% of homebuyers found virtual tours to be very useful.  (National Association of Realtors)

Also Read- 10 Tips on How to Create Great Video Walkthroughs

3. How Does 3D Video Walkthrough Differ from Video Tour?

3D walkthroughs are sometimes called tours, but they are different from video tours. A video is pre-recorded, and the angle of the content cannot be changed while viewing it. On the other hand, customers can view digital objects from numerous angles during a 3D tour. They can also control their motion while moving through a location, making it a unique experience.

4. How Does a Video Walkthrough Benefit Your Listing

There are many benefits of including a 3D walkthrough in your listing. Still photos can sometimes be misleading. But, video walkthroughs allow shoppers to get a more accurate feel for how your home is laid out before attending a showing. That means that the people who show up to see your home in person are more likely to be high-intent buyers.

4.1 Saves Time and Money- To show the properties to your potential clients you would need to drive back and forth a number of times. This means you will be wasting a lot of money on gas. And that too when there’s no guarantee that they will buy. When the buyer sees only half the picture, he is tempted to visit the property to explore the neighborhood and tour the house.

However, a correct 3D walkthrough of the property gives a good feel of the floor plan and the flow of the rooms. If the layout and the surroundings don’t appeal to a buyer, they will know it without showing, thus save you all that trip. So, you won’t have to entertain buyers who might not be interested in the property after the showing.

4.2 Gives You a Competitive Advantage- The real estate industry is an extremely competitive one. And with the online platform being flooded with property listings, it is important to have that competitive edge. More than any other form of content a 3D video walkthrough completely sets the marketing strategy apart from still images, simple videos, and text. 

Property listings with walkthroughs receive over 40% more clicks compared to those using images. Increased clicks lead to higher traffic leading your listing to rank better in search results. Video walkthroughs also add a “wow” factor to your listing. And on top of that, it also makes you seem more trustworthy.

4.3 Closes Deals Faster- The video walkthrough easily summarizes the value proposition of the property in a short video. It’s not just excellent for showing to a potential client, but also great for pitching to the investors. A solid proposal has the power to bring in new customers and projects that can take your brand and property to a whole new level.

A professionally done 3D walkthrough of a property gets straight to the point. It brings the architectural plan to life by capturing every detail and layout in a realistic, engaging, and accurate way. This helps build confidence in prospective clients and investors.

4.4 Provides a Wider Audience Reach- It’s not necessary that your potential buyer is in the same town as the listing. They could be from anywhere across the world. A better view of your property helps these out-of-town and international buyers to make more informed purchase decisions without having to travel for a property that doesn’t pan out.

If a family is planning to shift from a far-off country to the place your property is, they can easily browse through the video walkthrough. It would give them all the details without having to visit the property in person and make it easier for them to decide whether it’s worth their money or not. Because the representation is always so accurate with a video walkthrough, some might even give you a call to close the deal. 

4.5 Gives More Confidence to The Buyers- A 3D walkthrough is like an open house, potential buyers can walk right in and inspect every nook and corner as they would in person. Buying a property is usually a joint decision in most families. And as the walkthrough video is open 24/7, the buyer can walk through the video at any point in time and any number of times. And those who decide to take the tour can easily imagine themselves living in that house.

3D walkthrough videos look professional giving the potential buyers confidence in the professionalism of the real estate agent or the agency. And because the walkthrough allows them to better understand the project, they can easily understand the value proposition quickly and effectively. 

4.6 Stronger Engagement Levels- Many studies have already proven that a video works better at engaging a target audience. If the video is even a little bit interesting there’s a higher chance of it being watched than still images. And with more and more people watching video content on social media, you can see for yourself how 3D walkthrough videos are being used in real estate marketing. 

As video content be shared, it’s more likely to generate social shares, likes, and comments, thus increasing the awareness of your property that would ultimately lead to an increase in sales.

Wrapping Up!

3D walkthrough is a new and innovative way for real estate businesses to attract potential buyers and investors. The walkthrough is self-explanatory, saves a lot of time and effort, and boosts sales. It’s a captivating marketing tool that gives your property a better chance at performing well in a crowded marketplace. 

Now that you know how a 3D video walkthrough helps you reach out to more clients and take your real estate business to the next level, it’s time to take action. Consult us for quality walkthrough videography, 360-degree virtual tours, and more. Our team of walkthrough video experts has years of experience to help your real estate brand reach new heights and increase sales. Get in touch with us today to see what we can do for you!