Here’s Why You Need to Use Videos for Construction Safety Training

12 May , 2021 by Rashida Saeed
Here’s Why You Need to Use Videos for Construction Safety Training- Studio52

The construction industry is an essential and integral part of infrastructure development. It has grown tremendously worldwide in recent years. Being labor-intensive, the construction workers are often exposed to serious OHSE hazards. The rate of fatal accidents in this industry is 4 to 5 times that of the manufacturing sector. At construction sites, accidents have the potential to be life-threatening. That being said the importance of maintaining a safe construction site cannot be overstated. With millions of people employed to work in this industry, establishing a culture of safety is critical to employee well-being and your bottom line. One way to meet this responsibility is by creating accurate and compliant safety training videos. 

In this post, we’re going to give you a basic understanding of construction workplace safety and how to use health and safety induction videos to get the message through to your employees and ensure their safety.

Why is Safety Important at Construction Sites?

Considering its nature, the construction industry is constantly exposed to a hazardous environment. In order to promote safety awareness among workers, it is imperative to develop more effective safety training.

Poor safety standards on a construction site could result in fatal injuries and a delayed project. Furthermore, frequent accidents can cause a spike in operational costs, a damaged reputation, and extensive legal consequences, such as fines, project limitations, etc. This is why safety should be a critical component of your daily operations.

The good news is that properly training your workers is the easiest way to help improve your company’s safety culture. It shows that you are committed to keeping workers safe. And a secure construction site means you will be able to cut down operational costs and also attract more clients.

What is OSHA?

OSHA stands for Occupational Safety and Health Administration. As per OSHA law, employers are responsible for providing a safe and healthy workplace for their workers. Thus, it makes it necessary for employers to assure the safety of their employees by setting and enforcing standards and providing training, outreach, education, and compliance assistance to them.

OSHA recommends that every single employee must receive sufficient and comprehensive training to learn how to follow OSHA compliance requirements. And the best way to train your employees is to use health and safety induction videos. Let’s learn what these videos are and how they can help you reduce business risk and promote workplace safety for contractors and employees.

What’s a Safety Induction Video?

A safety induction video is a video that walks employees through different safety standards and protocols in the workplace. Such videos are important not only because they are required by law, but because they help prevent accidents, mitigate the occurrence of injuries, and ensure the health and well-being of employees in the workplace.

What Makes A Good Health And Safety Induction Video?

Now you know what a safety induction video is, you might even be using one to train your employees, but are they actually working? Most of the time these safety training videos are boring. Outdated hairstyles, bad acting, bad dialogues are usually synonymous with old safety induction videos. And as a result of this most of these safety induction videos fail to make a mark on the employees. So, what is it that you need to do?

Like many corporate videos, producing an effective health and safety induction video needs to have balance. On one hand, it’s important to get your salient points across without the video getting too long, too boring, or technical. While on the other you also have to maintain a certain level of professionalism in providing accurate safety policies.

You have to combine both of these elements in order for the video to be effective. The video should be able to catch your viewer’s attention and hold on to it. This can be done by using clever storytelling, adding relatable human elements, and engaging motion graphics into the video. In short, a good health and safety induction video should have the power to both educate and entertain the audience.

How Do Safety Induction Videos Make a Positive Impact on the Workforce?

Communicating visually is more effective rather than long lectures and descriptive booklets. All the risk factors and their precautions are easier to show with videos. The audio-visual medium always creates a better impact on the learners by keeping them engaged. Lessons taught through this medium also stay in the minds of trainees for a long time.

So, how do these safety induction videos make a positive impact on your workforce? Well, there are multiple ways for this. Let’s look at them:

How Do Safety Induction Videos Make a Positive Impact on the Workforce- Studio52


1. Validates the Importance of Safety Training

Many times employees feel that safety training is conducted just to fulfill a statutory requirement. There is no better way to dispel their notion than using videos. You can use visuals to stress the fact that these trainings are not just requirements but for their own well-being.

2. Accessible from Remote Locations

Online videos can be accessed anywhere, at any time, and on any device. In construction jobs, many workers are illiterate and video-based training can prove to be an effective training material for these employees. It also makes it easier for them to watch and learn in their leisure.

3. Localization is Possible

A video is a more inclusive way of delivering a message. They can be easily translated, breaking down language barriers. They can be easier to understand for those who may have difficulty reading health and safety manuals.

4. Cost-effective Safety Training

Videos are easy and cost-effective to produce. Video removes the cost of having to pay a health and safety officer to train your staff. In the long run, proper health and safety training can reduce costs for your business.

5. Consistency in Delivery of Message

Every trainer has his/her own style of training, which means there is a good chance of the message being lost in the translation. But, with a video, you can reduce this human error. Whether you are refreshing current staff’s knowledge or inducting new staff you know that everyone would be getting the same message.

What Are The Consequences of Creating Poorly Made Safety Videos?

To save money you might be tempted to shoot the video yourself, but refrain from doing so. That’s because your employees might end up confused, doze off or miss the whole point of the video entirely. An ineffective safety induction video could mislead your audience, which can be dangerous or even life-threatening. This is one of the main reasons why you shouldn’t just make health and safety induction videos; you also have to make sure that they’re made effectively by experts.

Striking a balance between compliance to OSHA regulations and effective messaging in a video is not an easy feat. That’s why you need a health and safety production video house to make this all happen for you. With more than 4 decades of experience, we are the leading production house in Dubai for producing safety induction videos that have proven to be both effective and engaging. For more information on our past work feel free to browse our gallery or contact us now for a free consultation.


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Here’s Why You Need to Use Videos for Construction Safety Training

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