When a prospective customer calls your company regarding an inquiry or information, he is already half sold on your sales pitch. It is important that from here on you focus on further building upon his interest and curiosity. This goal can be achieved by using effective telephone hold message. Because it is these golden moments while the customer is placed on hold that you get an opportunity to tap into his psychology. While waiting for the call to be answered, the customer has nothing do and a lot could be going on in his mind. So, it is better to command his attention at this time and ensure that he is well informed about core features and benefits of your products/services.
What is a telephone hold message?
A telephone hold message, also called on hold message or greeting message on hold, is a message that informs, educates, engages and entertains customers while promoting your business whilst customers are placed on hold.
Whereas telephone hold messages are widely popular among hotels, restaurants, resorts, cafes, healthcare facilities and banks, they offer productive utility for each and every type of business vertical; whether it is a manufacturing unit or an oil & gas drilling company.
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According to a research 25% to 40% customers make purchases based on information they heard while on hold. And 70% of all business calls are put on hold. It shows how important it is to have on hold messages played while customers are waiting to be answered.
Here are some more reasons why you need telephone hold messages
- They keep customers engaged and entertained so that callers don’t hang up the call
- They help you market and promote your products and services
- They enhance your perceived brand image in the minds of customers
- They help you sell additional products and services
- They improve customer experience over the call
- They help you convert an inquiry into lead
These are just some of the benefits of telephone hold messages. As a matter of fact, they have a huge potential in giving a boost to your business. If you want to cash in on this effective business tool and looking for production of telephone hold messages in Dubai, you can partner with Studio52. Having served numerous clients from diverse industries with professional and made to order telephone hold messages, Studio 52 can answer all your business needs.