If you take pride in your construction business work, you’re probably thinking of ways how to show that to the world! And today we’re here to tell you why timelapse videos are the best way to do so!
Here at Studio52, we use the best techniques and equipment to capture long-term duration construction processes and display them in a manner you can share with anyone included.
A recent study has shown that:
- 66% of viewers favor a video to learn about your service or product
- 89% of marketers claim that video brings the highest ROI
- 83% claim that video is an awesome lead-generation tool
We have created world-class timelapse videos for many brands and construction projects. Our most notable clients include Expo 2020, Meraas, Damac, and many more! And maybe we can help you out too.
What Is A Construction TimeLapse Video
A lot of companies these days use the power of timelapse videos to check and track their project progress. These video materials record everything from when the first truck arrives to when the site is ready to be opened — the timelapse camera sees it all through!
These pictures are then compressed to create beautiful timelapse videos that can show every stage of the project. Other than a monitoring purpose, these videos have a strong marketing purpose too! They can help raise your organic and SEO values online and generate wide traffic!
They can bring in new clients too, and the possibilities are endless! Let’s see some of the most notable ones.
The Benefits For The Business
The recent rise of social platforms like youtube and TikTok only confirms that video is the best way to reach a large number of new viewers and potential customers!
PR Value
You no longer have to pull people by the sleeves to tell them about your brilliant business. The video shareability and PR influence does it all for you. These help you build a presence and create new opportunities, showing potential clients what’s it like to work with you even before they had a chance to pick up the phone to call you!
Pumps Sales
These videos help potential clients see what you can do for them! Huge numbers of marketers swear by using video for their strategies. HubSpot has found that up to 86% of marketers say video content has generated sales-ready leads for them!
These videos are a visual testimonial to your work and it just doesn’t get any better than this.
Enables Community Engagement
Your construction projects create their share of community disruptions, such as traffic jams and noise pollution. It’s on you to calm peoples’ nerves and show them the long-term effects of what they’re enduring now, and that’s a new and improved landscape of their town.
Not only that, your partners will feel confident about working with you again because of it! It also makes for great internal team engagement and synergy. Your sales reps can take the footage and use it to pitch the next big project from thousands of miles away.
Enables Client Engagement
Probably the most important thing on this list is that your marketing teams can use these videos to keep your clients engaged and in the loop about the project’s progress! This will build trust and keep those communication lines open and transparent.
Shows Trends
The recent pandemic has seen a rise of 96% in consumer video usage! It’s now critical, or should we say, a standard to use video as a part of your overall marketing strategy!
When To Use Them
You should and need to use construction project timelapse videos when and wherever you can. Try to show as many details as you can. That’s why the best construction companies often show:
- Overall project development
- Specific room construction
- Specific building features construction
- Roof construction
Conclusion
If you think that you’re ready to make your construction timelapse video, it’s more than just turning on your camera and getting rolling! You need to have a sense of perfect location, use top-quality equipment and production, along with highly skilled voice-over and graphic experts to make it all happen!
That said, you always want to go with professional service when it comes to creating top-notch construction project videos.
Here at Studio52, we create videos that will be powerful marketing tools to show your expertise and professionalism. We offer top-quality timelapse video solutions in one place, specifically catering to your needs and your brand. Give us a shot and contact us today!
